Michael Spivey's Blog

The App Marketing Formula Book is Now Available for Kindle

Michael Spivey — Sun, 11 Dec 2011 00:55:30 +0000

The App Marketing Formula is now available for Kindle. It’s a short step-by-step course I created to help other programmers or non-programmers create highly marketable apps. It provides some lessons I learned, including what I dub the Empathy Model. The Empathy Model is the process that helps focus app creators in on one achievable outcome that they can guarantee their customers. Potential customers have goals and if they trust that your app will help them achieve that goal reliably, quicker or better then they will pay $0.99 for it or download it for free and be content with the ads. For example, “Purchase my app for $0.99 and get collages of your mobile phone photos that you can share on Facebook.” The great thing about apps is that they are hyper focused. Desktop apps are monolithic programs that have many features and many ways of accessing the same feature. Mobile apps have been hyper focused on providing one specific thing, like making collages, and doing that one activity very well. This is great for developers, because they can develop these hyper focused programs in a relatively short amount of time and minimal budgets. In time I’m sure the mobile apps will mature and offer tons of features, but because they are newer and because the price tag is smaller, then app creators are comfortable creating an app that only does one thing really well and selling it for $0.99 or giving it away for free and generating revenue through ads. This comes to the second concept in the book, which is what I dub the App Dividend. The app dividend is my way of saying that you want to use your intellectual property to generate recurring revenue for you through ads. If $10,000 lets you buy a stock that will give you an annual 3% dividend, then you will earn you $300 for the year. What if you don’t have $10,000? You can use your computer and free app developer software to make apps that generate a dollar a day for you or $365 annually. Learn more in the book. Once you have the formula then you just have to put in the work and you’ll be making a good amount of recurring revenue in short order.

Export to XAML Feature Added to Concept Mapper for Windows Phone 7

Michael Spivey — Mon, 15 Aug 2011 02:03:08 +0000

New Concept Mapper v1.11 Feature for Windows Phone 7 – Export to XAML – Learn more about Concept Mapper

My Brother’s Augmented Reality Show

Michael Spivey — Wed, 27 Jul 2011 02:32:44 +0000

Kahler’s Drivers and Six Scripts that Create Limiting Loops

Michael Spivey — Thu, 21 Jul 2011 02:25:37 +0000

Kahler’s Drivers and Six Scripts that Create Limiting Loops

“What is it that occurs hundreds of times a day that could reinforce a limiting script … that we play over and over again, throughout a lifetime?

Think about that. There you go. That’s it! It’s our thought patterns.”

App Marketing Formula

Michael Spivey — Thu, 21 Jul 2011 02:23:52 +0000

How to make money with apps for iPhone, Android and Windows Phone. An accelerator for those that are interested but don’t know how to get started or those who want to gain new insights to use for marketing their existing apps.

How David Beats Goliath, here is the strategy

Michael Spivey — Mon, 04 Jul 2011 01:21:29 +0000

How David Beats Goliath, here is the strategy – http://www.newyorker.com/reporting/2009/05/11/090511fa_fact_gladwell

Concept Mapper – app video demo for Windows Phone 7

Michael Spivey — Fri, 01 Jul 2011 23:39:32 +0000

Watch the video demo of Concept Mapper, an app for Windows Phone 7

Snap & Tap Collage – app video demo for Windows Phone 7

Michael Spivey — Fri, 01 Jul 2011 23:36:41 +0000

Watch the video demo of Snap & Tap Collage, an app for Windows Phone 7

Apple’s iCloud uses Windows Azure behind the scenes

Michael Spivey — Tue, 14 Jun 2011 02:03:21 +0000

This blog post claims that the people at InfiniteApple have discovered that iCloud uses Windows Azure Services for hosting data. It also appears to use Amazon’s cloud. Could this mean that iCloud is architected to use multiple cloud providers to decrease the likelyhood that it will ever have a cloud outage?

New Version 1.5 Release of Concept Mapper for Windows Phone 7

Michael Spivey — Sun, 05 Jun 2011 01:02:57 +0000

Just released version 1.5 of Concept Mapper for Windows Phone 7. It adds support for quick and beautiful preset node styles. These quick styles let you make nodes a vibrant color in seconds for visual impact, or you can stick with plain old black and white. You can also change the size of your canvas to be whatever size you want. Concept Mapper is the best way to quickly create mind maps, hierarchies, meshes, brainstorms and free form notes that you can share as an exported picture using email, picture messaging or uploading to Facebook. You can also follow SpiveyWorks latest updates to this app via @spiveyworks on Twitter.